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in reply to How do I add an href to email?

1. If you just want to send HTML email (and accept that some clients will not like this at all), you can turn your mail into an html page by stating:
Content-type: text/html
In you mail header.

2. If you want to be more compatible, you might compose an email with different attachments using MIME::Lite - it is (IMHO) the easiest to use module for creating complex messages.

3. You could also make a CGI script that sits on a short url, gets an id and refers to the longer url, eliminating the need for HTML :-)