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I used to work for a company by the name of Stereo Shack. It opened in the mid 60's before there was a Radio Shack anywhere in this part of the state. When the first Radio Shack opened here their lawyers contacted us and informed us that they owned the name Shack. We had had it long before they were here but after a 2 year exchange of hostilities between lawyers we changed the name. At the same time in a nearby town they did the same with another company by the name Shampoo Shack. We were in the same general industry but the other company wasn't. Didn't matter as Radio Shack was bigger and had both more and better lawyers and MUCH deeper pockets.
My personal opinion is "Don't use the name." Save the lawyers fees and find another name for your product. If you decide to keep the name then listen to Abigail-II and get a lawyer. And if you do decide to approach the Milkbone people about sponsership or even to just ask their opinion about you using the name, get a lawyer FIRST!
HTH In reply to Re: Trademark Issues
by daeve
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