Ask her about the type of file-related things that she does as part of her job, where summarization / searching / extracting specific data would be helpful. She must have tons of spreadsheets in Marketing: write some out as length-delimited text files and create projects around their manipulation. That way she can see real applications of Perl to her job at the start (or at least once she can say hello to the world).
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Want more info? How to link
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