A couple of thoughts here... I have in the past donated time to community projects, (not always code related) and at some point asked myself "why?" The following is the best I could come up with

• I wish to put my time/effort into something I believe in (ie. something larger than myself)</il>
• I wish to be respected by those I respect

It really boils down to that. I would have a hard time "believing" in something that I might win a prize for doing. I do something for tangible gain, or I do something for intangible gain. I get the sense of "cheezy" when the two are mixed, as they seem to be in what you are attempting. PLEASE! I am not critisizing what you are attempting in any way. Just telling you about my gut reaction to it. Hope that might be useful.