These things are often called name, container and value. Your diagram has them neatly put in columns:
Name Container Value
+--------+
Alias: | $alias | ------------+
+--------+ |
|
\|/
+--------+ +----------+ +---------+
Variable: | $var | ----> | Variable | ----> | Content |
+--------+ +----------+ +---------+
/|\
+--------+
+--------+ +----------+ |
Reference: | $ref | ----> | Variable | --+
+--------+ +----------+
The "variable" label isn't accurate, though, if you also call one of the blocks "variable". And, to more clearly illustrate that an alias is absolutely not a reference, you could consider making the original name and the second name more visually equal:
+--------+ __
| $name | \
+--------+ \ +-----------+ +-------+
====> | container | ----> | value |
+--------+ / +-----------+ +-------+
| $alias | __/
+--------+
And I think the content/value part of Reference is missing in your diagram. It does have one, and that is the actual reference! Hard to draw, though.