This is what I would put, if I were answering this. (I'm in that lucky group that doesn't have to waste time with this dreck.)

1. Financials (profitability, growth, efficiency, headcount, productivity, sales, etc.)

   Because we use Perl, productivity is way up. This means that efficiency is much higher, too. Profitability is also up, due to increased growth and less headcount. Sales ... well, I'd rather we didn't have a sales force because all they do is sign contracts then check to see if we can fulfill our end.

2. Service (customer retention, customer satisfaction, level of service, customer survey results, etc.)

   Because we use Perl, customer retention and satisfaction is much higher because we don't have any more bugs. This means we don't have to worry about our level of service because they never bother us.

3. People (employee development, employee morale, employee commitment, people survey, performance appraisals completed, objectives set, low turnover rate, etc.)

   Because we use Perl, we don't need as many people. Therefore, the amount of money we can spend on each person is higher, even though we've cut the HR and training budgets. This has resulted in higher employee morale and commitment, giving us better employee development. The turnover rate is also down to 1%. (It would be lower except for the fact that Perl doesn't prevent car accidents ... yet.)

4. Competition/Market Share

   Because we use Perl, we have much higher market share than our competitors who use inferior technologies, such as Java and .NET. (However, we do have to worry about that one company that uses Lisp ...)

5. Innovation (product or process improvements, problem solving, advancements, etc.)

   Because we use Perl, we can introduce new innovations much quicker than anyone else. In addition, because we only employ members of Perlmonks, our problem solving capabilities as a team are much higher.

6. Professional Development (personal goals for your professional development)

   I want your salary.