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use XML::Simple;
...
my @items = @{$xml->{Item}};
print "Contains: ".Dumper(@items);

$VAR1 = {
          'Price' => '24.9899997711',
...
          'Price' => '24.9899997711',
          'SmallImageURL' => 'http://images.iwoot.com/thumbs/DISRIF_th
+u.gif',
        };