As for the article, it was pretty generic for the brand. The one thing that stands out in it is the mention of the Sustainable Computing Consortium. I mistrust their goals. (See also.)

For those who didn't follow the links, the SCC is obstensibly a consortium of companies which are trying to create programming standards to assist the maintainability of software. A laudable goal to be sure. But to many cynical people it seems more like the real purpose is to create pressure to allow it to set the agenda on development standards for the goverment, allowing its members to get a significant edge on lucrative development contracts. Which is a much less laudable goal...