I once got a bunch of brainbench certs just to put them on my resume to troll employers - If any of them put any stock whatsoever in them, I ran fast and hard in the opposite direction - I was actually able to extract some usefulness from them. One potential employer saw it, and said "You know brainbench certs are bogus, right?"... I replied back, congratulating him for passing the test.

I'll be the first to tell you certifications in general are pretty bogus, as they don't mean squat about your real-world abilities, just your ability to Memorize TFM and syntax (something I'm horrible at). On the other hand, corporations are enamoured with getting their people certified on $foo and willing to throw large values of $money around to do so. Parting corporate fools and their money seems like a good idea to me.