c:\@Work\Perl\monks>perl -wMstrict -le
"my $str = 'ServiceCategoryName=(3,1,0,1,1,0)';
 ;;
 if ($str =~ m/^ServiceCategoryName=(.*/) {
   print qq{'$str'};
   my @array = split /,/, $str;
   print qq{first split element: '$array[0]'};
   }
"
Unmatched ( in regex; marked by <-- HERE in m/^ServiceCategoryName=( <-- HERE .*/ at -e line 1.

##</code><code>##

c:\@Work\Perl\monks>perl -wMstrict -le
"my $str= 'ServiceCategoryName=(3,1,0,1,1,0)';
 ;;
 if ($str =~ m/^ServiceCategoryName=\((.*)\)/) {
   print qq{parenthesized substring: '$1'};
   my @array = split /,/, $1;
   print qq{first split element: '$array[0]'};
   }
"
parenthesized substring: '3,1,0,1,1,0'
first split element: '3'