Might it work to simply add a small hover/pop-up which includes a short but accurate description of what that link is for?
Perhaps there is a moratorium against javascript being added to the site, I don't know and would understand if there is. However I think that hover script on some of the key links like the one in question and some of the other key links might help with the newbie issue and not be much of a bother to more experienced users.
...the majority is always wrong, and always the last to know about it...
A solution is nothing more than a clearly stated problem...