They were certainly NOT cheap for software!!! However, the chaps I spoke to always seemed happy to chat for a few minutes or offer some unsubsidized advice.
Latterly they were also one of the very few places you could get new A4/5/7000/'RiscPC' stuff and in fairness you could pocket some amazing bargains. I once got a hardware 'PC Emulator' - that was a real 486 with 8mb ram on a daughterboard! - for an A4000 from them at £5! The previous prices were written in felt-tip on the box and had initially started at £500 before being successively crossed out and marked down... That was in the days before ARM went to the darkside and joined the mobile-phone industry.
Sadly Watford bit the dust back in '07 I think...
"Aure Entuluva!" - Hurin Thalion at the Nirnaeth Arnoediad.