Different methodology; same goals. The reduction of the Art of Programming to a paint-by-numbers process with interchangeable machine parts. (Programmers)

That's been the attraction for management with every new process or programming method or language that ever gained a lot of buzz: the promise of being able to replace temperamental, expensive craftsmen with fungible, cheaper assemblers.

So if something gets a lot of buzz in industry magazines, I assume it's probably not particularly good for programmers or for the craft of good programming. It hasn't failed me yet.