for my $re (
   qr/"(?:(?!video).)+"/,
   qr/"(?:(?<!video).)+"/,
   qr/"(?:.(?<!video))+"/,
) {
   print("$re\n");

   for (
      '"...video..."',
      '"...video"',
      '"video..."',
      '"video"',
   ) {
      print("$_: ", /$re/?1:0, "\n");
   }
}